Introducing ROAME
Elevated Essentials for Life In Motion
Where practicality meets intention
At ROAME, we believe that being on the move shouldn't mean compromising on your personal standards. We transform essential self-care products into elevated solutions for those in motion—premium on-the-go essentials thoughtfully designed to complement your lifestyle, not interrupt it.
Meet our founder: Julianna Claire
Julianna Claire's path to founding ROAME began with structure and evolved through creativity. After graduating from West Point Military Academy and serving in the Army, Julianna found herself in an environment where every aspect of life was meticulously regimented. It was during this time that she discovered her need for a creative outlet and began exploring the world of content creation.
While on active duty, Julianna immersed herself in learning everything she could about blogging, photography, and digital storytelling. She devoured books, studied techniques, and gave herself a bold deadline: six months to make her creative pursuits successful. Her determination paid off, and she never looked back.
Today, Julianna is transitioning from content creator to business owner, bringing her eye for aesthetics and appreciation for quality to ROAME. Her passion for self-care, travel, and organization naturally led to the creation of products that elevate everyday essentials for people who, like her, are constantly on the move.
"I wanted to create products that felt like self-care on the go — items that were both functional and beautiful, that made everyday moments feel more elevated."
— Julianna
